Amazfit
Smart wearable device
Amazfit is a smart wearable device that tracks user’s activity and sleep, sends vibration alerts for incoming calls, wakes up its user gently during light sleep and controls smart home devices such as light and lock. Positioned as a fashion brand, Amazfit offers a wide selection of accessories to fit different style and occasion. The shape of the center module is inspired by a traditional jade pendant that symbolizes peaceful and healthy life in Chinese culture. The use of ceramic material brings advantages such as being hypoallergenic and scratch resistant. Amazfit is water resistant. It can be wirelessly charged and one charge lasts ten days.
Date of Launch
2015
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User