AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
AMBROSIAL MAGIC BLACK YOGURT
2021

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AMBROSIAL MAGIC BLACK YOGURT

Yogurt packaging

Inner Mongolia Yili Industrial

Amish is a leading yogurt producer focused on market breakthroughs. For its Black Magic Yogurt product, the design concept took the allure of black as the central element, creating a unique "black magic world." The outer packaging and bottle entirely in black combine with gold lines to make a strong visual impact. The brand name associates with magical elements, enhanced by illustrations from European medieval "black magic" books. The packaging is printed with special fluorescent UV ink, which turns a magical blue when viewed under ultraviolet light. Black yogurt is a challenge to people's natural notion of yogurt, setting it apart from similar products in the market.

Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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