AMBROSIAL MAGIC BLACK YOGURT

Yogurt packaging

Amish is a leading yogurt producer focused on market breakthroughs. For its Black Magic Yogurt product, the design concept took the allure of black as the central element, creating a unique "black magic world." The outer packaging and bottle entirely in black combine with gold lines to make a strong visual impact. The brand name associates with magical elements, enhanced by illustrations from European medieval "black magic" books. The packaging is printed with special fluorescent UV ink, which turns a magical blue when viewed under ultraviolet light. Black yogurt is a challenge to people's natural notion of yogurt, setting it apart from similar products in the market.