Ambrosial's Brand attitude marketing
Brand attitude advertisement film and Key visions
2022 witnesses the frequent outbreak of the COVID-19 epidemic in many places in China. Consumers are less confident and sensitive. In order to enhance consumer confidence and excite the depressed nationals, the national brand Ambrosial conveys its brand attitude of ‘making history and proud on strength’. The connotation is that everyone can reach new achievements and create their own history with the power of Chinese in their own field. By conveying the concept that ‘everyone is creating their own history, the brand arouses the resonance among consumers, it also conveys to consumers the brand concept of constant creation and bold innovation.
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users