Amorepacific Color Tailor Mobile Application
Mobile app
This app is all about lips: a platform that helps users find just the right lip color based on a variety of colors and textures. The audience is women in their 20s and 30s. The app offers them suggestions of striking lip colors and factors in color trends and color matching to derive its recommendations. Unlike the more commercial UIs that only display product images, the Amore Pacific app uses a mobile UX / UI design that accounts for users' age and their personal preferences regarding lip products.
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Specific country/region: Republic of Korea
Target Groups
Consumer / User