AMOS Packaging Design Renewal
cosmetic container
AMOS PROFESSIONAL is loved as a hair professional brand with a history of 90 years. However, the package design was renewed to change the old brand image while maintaining the existing design for more than 10 years. AMOS's new main design feature for the new era of Hair Professional is that it can be used intuitively and efficiently in Professional's complex environment (Hair Salon). This main element not only visually epitomizes the brand, but also contributes to improving functionality in the actual product usage, such as opening and closing the cap, the use of pumps, and the stability of the product standing on the floor.
Client / Manufacturer
Design
Amosprofessional, Amore Pacific Group
Seoul, KRAmosprofessional, Amore Pacific Group
Seoul, KRJeongmin Wang, Minkyung Shin, Soyeob You, Minsoo Kim, Mijung ChoJiyounkim Studio
Seoul, KRJiyoun Kim, Jiae Jun, Seohee LeeDate of Launch
2024
Development Time
up to 12 Month
Target Regions
Asia, Europe, North America
Target Groups
Consumers / Users