Amstel Draft Beer

Product

Amstel Draft Beer redefined the category by bringing Amsterdam’s spirit to Brazil, blending local culture with global authenticity. By introducing a modular identity inspired by Amsterdam’s diversity and unity, we created a visual system that goes beyond aesthetics, conveying inclusivity and premium quality. We translated this essence into physical and digital experiences featuring Amsterdam’s bridge as a core element—ensuring that every detail reflected Amstel’s DNA. This cohesive system set a new benchmark for the brand’s growth, both in Brazil and globally.