Amsterdam Sinfonietta
Poster series
An independent music ensemble, the Amsterdam Sinfonietta has an international reputation and a repertoire from baroque to contemporary music. Prompted by a desire to broaden their audience and refresh their public profile, the orchestra appointed Studio Dumbar to renew their visual identity. We created a modern identity driven by a bold logotype and typographic palette, consistent across all communications. The identity is free to evolve beyond that, with color palettes and illustrations reflecting the ensemble’s repertoire and the nuances of music in general. With each poster responding graphically to the performance’s musical theme.
iF Gold Statement
A series of posters that evokes the spirit of the Amsterdam Sinfonietta: sounds and musicians, which together create an ensemble. The music is interpreted in transparent, geometric forms, depicted in several variations on the posters. A considered campaign that won over the jury with simplicity and harmony.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
"Netherlands"
Target Groups
Consumer / User