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An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
An-nyung Sand Cookie
2024

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An-nyung Sand Cookie

Food product branding

SPC Group, Korea Paris Croissant

An-nyung Sand Cookie's design was conceived from the Korean traditional dessert culture 'Dasik' normally accompanied by tea. It is designed with the motif of the flower-shaped shape and the Korean greeting 'Hello' conceived from the traditional wooden frame of making Korean traditional desserts. "An-nyung'' is the most common Korean greeting used in all situations, such as when meeting, breaking up, and asking how you are. It reflects the characteristics of the airport in that it contains all the meanings of meeting and breaking up. Hangeul's elegant form, one of the most beautiful letters in the world, delivers visual beauty to foreigners.

Client / Manufacturer

SPC Group, Korea Paris Croissant

Seoul, KR
Design

SPC Design Center

Seoul, KRJunhee Park (Creative direction), Nawon You (Art direction), Jina Lee (Designer), Jiin Bae (Designer)

Just Builder

Seoul, KRSeong wook Han (Executive creative director), KIET (3D artist)
Date of Launch
2023
Development Time
up to 6 Month
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumers / Users

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