Angstea - the first tea even viruses are afraid of
Mailing
Hälssen & Lyon GmbH
Hälssen & Lyon is one of the world's leading tea trading houses. The company is known beyond the industry for innovative highlights and product ideas. But then came… 2020. The year that shocked everyone. How does a 140-year-old traditional company react to this? For Hälssen & Lyon, it is quite clear. By shocking back – with a premium Halloween mailing to its most important business partners worldwide: “Angstea – The first tea that even viruses are afraid of”. Blood red tea that oozes from tea eggs in the form of iconic horror heads and three tea blends that strengthen the immune system and scare off infections.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Trade / Industry