Anhui · Jingting Mountain Scenic Area brand design
Brand identity redesign
Management Committee of Jiting Mountain scenic Area, Anhui Province
The Jingting Mountain Scenic Area in Anhui is famous for its beautiful landscape and national forest park. However, the 20-year-old brand has begun to age and needed an update. The client wanted to revamp the landscape imagery it currently uses to attract young people and broaden its audience. The designers created new graphics and imagery more suitable for digital channels that would appeal to a younger demographic. The launch of the new branding has received widespread attention and strong reception in the community which has meanwhile led to a new record number of visitors to Jingting Mountain.
Client / ManufacturerDesign
Management Committee of Jiting Mountain scenic Area, Anhui Province
Xuanchen, CNZhejiang Gongshang University
Hangzhou, CNDate of Launch
2021
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Public Sector Government