Anniversary edition for Rotkäppchen-Mumm
Bottle equipment, label design
To mark the anniversary, a Celebration Edition is being released, each bottle featuring the number 100 in a modern Art Deco interpretation of the "golden 1920s" in which the Mumm brand originated in 1922. The motifs - as the first limited edition in the sparkling wine market - span the entire bottle in sustainable direct printing. This not only underlines the special look of the bottles, but also avoids the use of plastic. The different motifs of the vintage sparkling wines Mumm Dry, Mumm Extra Dry and Mumm Rosé Dry will accompany the birthday year at all touchpoints; matching gift boxes round off the Celebration Edition.