Another Way of Seeing

NPO branding

Another Way of Seeing is an art platform for the blind and for all. The brand concept of “touching moments” was established based on the brand principles of ‘open’, ‘inspired’ and ‘related’. This reflects the determination to be reborn as a creative platform where imagination is realized through physical and emotional contact due to experience-induced, interactive expansion and valuable empathy, which are developed as curiosity is stimulated in people. The symbol is three-dimensional yet flexible, as its form changes. Another Way of Seeing is a fun extraordinary brand that users can touch to stir up their imagination.