Anshin SMARTPHONE
Smartphone
KYOCERA CorporationThe Anshin Smartphone is an entry device for the elderly in Japan designed to aid in the transition from feature phones, improve digital literacy, and overcome declining physical ability. In Japan's super-aging society, there are seniors who struggle with the rapidly changing digital world. Due to the pandemic, it is urgent to provide an entry point into the digital society. This device is equipped with a special tutorial app on how to use trending features such as video calls and e-pay easily. The easy-to-grip body with hard keys will be familiar to feature phone users. It is protected against water, dust, and shock. Anshin is a Japanese word meaning peace of mind.
Client / ManufacturerDesign
KYOCERA Corporation
Kyoto, JPKYOCERA Corporation Yokohama Office
Yokohama-shi, Kanagawa, JPDate of Launch
2022
Development Time
13 - 24 months
Target Regions
Asia
Target Groups
Consumer / User