ANSSil

Animation video

Our brand name "ANSSil" is a combination of the word "answer" and "ssil", which means 'string' in Korea. Our company started by looking at fundamental questions and problems with existing mattresses. The ANSSil brand launch started with this line animation concept trailer. The purpose of the video is to grab attention and make customers curious about our brand. Motivated by the core technique "string", we composed the trailer with minimalistic lines to reflect ANSSil's brand identity. The trailers are in a series of five: each trailer asks a different question about the existing mattress, which is also the main selling point of ANSSil's mattress.