/answers
Digital multi-channel magazine
For the digital multi-channel magazine /answers from Siemens, renowned film directors and journalists take a personal look at the lives of people benefitting from Siemens technology, knowingly or unknowingly. Story formats include video, picture, text and interactive multimedia. /answers is 100% dedicated to the concept of authentic storytelling and is creating a community by flanking content on digital channels and with a mobile app. The goal is to create stories, that get legs in and outside the digital space. This long-term storytelling initiative aims at establishing an open dialogue with subscribers and the companys target group.
