AntiFraudSolutions
Campaign against white-collar crime
Fraud encompasses all forms of modern white-collar crime. In response to this threat faced by many companies, PwC offers an extensive service package to prevent, detect, investigate and combat white-collar crime. The advertising campaign developed by Gingco.Net for these services was an antibody strategy: AntiFraudSolutions as a remedy for fraud. According to this strategic direction, all of the media featured a pharmaceutical look: Ads made to look like warnings, promotions designed to look like medications and brochures in the style of glossy pharma literature.
Client / ManufacturerDesign
PricewaterhouseCoopers AG
Frankfurt a. M., DE