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ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
ARAG — Focusing on People is our identity
2026

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ARAG — Focusing on People is our identity

Holistic rebranding

ARAG SE

ARAG’s new brand identity redefines legal insurance with its human-centred, digital-first design approach. It honours the company’s legacy while preparing it for the future. The visual language, built around the iconic circular logo, custom typeface and modular design principles, creates a consistent and inclusive experience across all touchpoints. The result is a brand that communicates with clarity and confidence, empowering users and reinforcing ARAG’s position as a contemporary, accessible insurer.

Client / Manufacturer

ARAG SE

Düsseldorf, DE
Design
denkwerk gmbh

denkwerk gmbh

Köln, DE
Date of Launch
2025
Target Regions
Europe, North America
Target Groups
Consumers / Users, Trade / Industry, Public Sector / Government

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