AreA1

Roadshow

AreA1 is a mobile and modular brand experience design for the Audi A1. “To be where the customer is” – in the major cities of Europe. AreA1 combines scalable buildings and cross-media information and entertainment relating to AUDI and AUDI A1. AreA1 marketplace with jukebox, digital greetings, WLAN and water ice is the place to chill. AreA1 lab shows interactive configuration, connectivity, info. AreA1 workshop attracts creative people. AreA1 playground invites to efficiency-contest. AreA1 gallery integrates local artists. AreA1 driving experience: a shotgun ride on the extreme course! The launch in Barcelona with up to 6,000 guests per day was “talk of the town”.

Client / Manufacturer

AUDI AG

Ingolstadt, DE

Design

Schmidhuber + Partner

München, DE

Mutabor Design GmbH

Hamburg, DE