Ariel Platinum
Packaging
Scientific excellence is at the core of Ariel, making the brand a leader in cleaning performance and innovation. The brand’s assets effectively communicate a sophisticated, ‘less is more’ strategy, where the graphic approach created simplicity while enabling clear navigation and strong impact. The design is a perfect yin-yang of scientific excellence and the innovative enhancement that research brings to fabrics. Its distinctive tone of voice and benefit visualization create a new ambition for the category.
Date of Launch
2017
Development Time
25 - 36 months
Target Regions
Specific country/region: Arabian Peninsula
Target Groups
Consumer / User