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Arita Buri
Arita Buri
Arita Buri
Arita Buri
2016

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Arita Buri

Press kit

Amorepacific

Arita is a set of corporate typefaces for the Korean cosmetics company AMOREPACIFIC. Arita was heralded with Arita Dotum in 2005 and became a complete typeface family with the addition of Arita Sans in 2011 and Arita Buri in 2013. Arita embodies the image of elegant, sophisticated and modern Asian women with the motif of what AMOREPACIFIC pursues – healthy beauty. Beautifully curved strokes reflect the movement of handwriting, and their elegant and yet simple form conveys the unique beauty of Arita typefaces.

Client / Manufacturer
Amorepacific

Amorepacific

Seoul, KR
Design

Ryu Yanghee

Seoul, KR
Amorepacific

Amorepacific

Seoul, KR

AhnGraphics Typography Lab

Seoul, KR
Date of Launch
2015
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User

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