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Arita Heiti
Arita Heiti
Arita Heiti
Arita Heiti
2018

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Arita Heiti

Typography design

Amorepacific

Arita Heiti aims to contribute to peace and cultural understanding in East Asia through the use of Hanja (Chinese characters adopted in the Korean language). Its solid structure and simple strokes are inspired by the archaic forms of Chinese calligraphy, Seal Script and Clerical Script, and reflect the beauty of East Asian women: inner health and an elegant figure. It is designed to be suitable for continuous texts.

Client / Manufacturer
Amorepacific

Amorepacific

Seoul, KR
Design

China Central Academy of Fine Arts

Beijing, CN

Hanyi Fonts

Beijing, CN
Amorepacific

Amorepacific

Seoul, KR

AhnGraphics

Seoul, KR
Date of Launch
2017
Development Time
25 - 36 months
Target Regions
Asia
Target Groups
Consumer / User, Public Sector / Government

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