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ARK
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2023

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ARK

Craft Beer Brand Branding

Korea Craft Brewery

ARK is a beer and lifestyle brand that presents a new craft culture. As the first-generation craft beer brand in Korea, we wanted to present ARK's subculture of freedom. One the beer label, there are two main characters that represents the brand, - "Bati" with the motif of an ARK beer bottle and "Hora", an animal that represents Korea, tiger. Through the two characters, the label shows artistic and free atmosphere. We aim for a bold concept by vivid and intuitive color selection and product's features.

Client / Manufacturer

Korea Craft Brewery

Chungcheongbuk-do, KR
Design

Slash corp

Seoul, KR
Date of Launch
2022
Development Time
up to 12 Month
Target Regions
Asia
Target Groups
Consumers / Users

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