ARK

Craft Beer Brand Branding

ARK is a beer and lifestyle brand that presents a new craft culture. As the first-generation craft beer brand in Korea, we wanted to present ARK's subculture of freedom. One the beer label, there are two main characters that represents the brand, - "Bati" with the motif of an ARK beer bottle and "Hora", an animal that represents Korea, tiger. Through the two characters, the label shows artistic and free atmosphere. We aim for a bold concept by vivid and intuitive color selection and product's features.