Around the World in 80 Days, Würth Media Image Campaign

New York, London, Hong Kong. In our imagination every location in the world is reflected in colors. A trip around the world – as undertaken by Phileas Fogg in 80 days – is like a journey into the world of color. This journey has inspired an image campaign which offers a contemporary interpretation of the novel of the same name and invites you to take advantage of Würth Medien as a printing house and provider of media services. Direct evidence of Würth Medien’s potential is given in the lavish production of its advertising material (including 4C and six special colors). Core elements are the travel guide and three posters containing basic information on printing. Initially, the posters behave like a conventional brochure, with a rubber band joining them at their two punched holes. The packaging and bag unite the advertising material into an integrated whole.