Cookies and the protection of your data

We use cookies to improve the functionality of the website, to offer you a better website experience and to provide social media features. You give your consent by clicking on “Accept all Cookies” or as part of your individual settings. Please find detailed information on the use of cookies on this website in our Data Privacy Statement.

Functional Cookies

These cookies are necessary for the operation of the site and enable security-relevant functions. In addition, we determine whether you want to remain logged in and to make our services available to you when you change between this and other websites.

Statistical Cookies

These cookies are used for analyzing user behavior on our website with the aim of improving user navigation. All data collected is evaluated anonymously. Further information is available on our data protection site.

Marketing Cookies

These cookies are used to deliver relevant advertising or to limit how many times you see an ad. Marketing cookies can share that information with the advertiser (third-party cookies). The legal basis for the data processing is the consent of the user.

ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
ART MALLING BI Design
2017

Share:

ART MALLING BI Design

Shopping mall identity

The ART MALLING project is a project carried out to launch the shopping mall brand of Hyungji, Korea’s No. 1 fashion group. We applied the concept of an emotional playground which satisfies the diverse tastes of customers. In order to achieve this, we became the first in the world to apply a flexible identity to the naming. Centered upon the keyword, “ART,” we allowed the meaning of the name to change according to the characteristics of the shopping space. This naming concept was expanded to the BI and SI resulting in an emotional playground attained through the transformation of 3D spatiality and colors in places.

Client / Manufacturer

Fashion Group Hyungji

Seoul, KR
Design
The Tomorrow People

The Tomorrow People

Seoul, KR
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

RELATED PROJECTS