Art4GlobalGoals
Website
To promote the United Nations’ Sustainable Development Goals (SDGs), painter Leon Löwentraut agreed to translate each goal into a powerful painting. These 17 artworks are now traveling through art galleries worldwide. The challenge was to create an equally powerful digital exhibition that was more than a mere copy of Instagram. On Art4GlobalGoals.com, users not only learn about the SDGs, but also take action on the issues the goals address by using the digital campaign's innovative navigation with digital brushes. To see each of Leon's paintings, visitors must first use these brushes to erase or wipe out the problem identified by the specific goal as way of expressing their support.
iF Gold Statement
A powerful interactive digital exhibition, where users can take action and become part of this important project. You can use digital brushes to become masters of the artwork yourself. A very innovative navigation with much attention to every detail, making it so much fun to use!
Date of Launch
2018
Development Time
up to 12 months
Target Regions
Europe
Target Groups
Consumer / User