Artemide
Website
The legendary design company Artemide has helped make design history with their iconic pieces over decades. Nascent was tasked to rethink the company website with a multiphase engagement approach to create a scalable digital platform. Initially, we focused on funneling the Company’s expansive design and product resources. In the second phase we’ve been shifting the experience towards a more engaging and user-centered approach. Our objective with this project was to organize the extensive set of contents to serve commercial and non-commercial audiences while inspiring deeper curiosity and knowledge of Artemide's complex product line-up.
iF Gold Statement
Intuitive and easy to use for both professionals and the general public, this website is a perfect blend of form, function, and information. The Artemide identity shines through the entire UX, with a practical and convenient usability. The enlarged typography and icon system is paired a minimalistic design language to great effect.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Specific sub-group: Architects, designers, journalists