Arumaru is an animal-friendly fashion brand that donates to animal protection and rescue. It sells practical but high-quality clothing and accessories for young trend leaders. The brand's social goal is to suggest a lifestyle that increases value through coexistence with animals to consumers. To attract the brand's target clientele, the designers developed a simple but unique logo, characters, and 3D forms to add diversity and fun to the graphics. The branding relies on concise phrases and simple graphics, delivering Arumaru's core messages in a simple and humorous manner.