ASICS STEPNOTE
Web Application
ASICS STEPNOTE is a slightly nosy web application that forecasts children's foot growth. It projects highly accurate future growth based on children's foot measurement data accumulated by ASICS Institute of Sport Science over more than 20 years. It then informs you of the right shoe in the right size at the right time, taking into account registered favourite colours and sports, as well as the parents' foot size. It is now easier to choose a pair of shoes from a variety of products to suit each individual's growth. The system supports the replacement of children's shoes, which can run out of size in a blink of an eye.
iF Gold Statement
Thoughtful, well-executed, and user-centered design makes this app more effective and appealing. By providing a reliable and customized online shopping experience for children's shoes, ASICS solves a real-world problem for parents while enhancing the brand.
Client / ManufacturerDesign
ASICS Corporation
Kobe, JPASICS Corporation
Kobe, JPIppei Shiina, Chihiro Sugimori, Mai Nonogawa, Ken KusanoDate of Launch
2021
Development Time
up to 24 Month
Target Regions
Asia, Australia / Oceania, Europe
Target Groups
Consumers / Users