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2021

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Liquor packaging

Shenzhen Benlai Innovation

The bottle shape for this liquor packaging uses circles and squares to reference the round sky and the solid ground. Looking down from the top, the bottle appears as a square comma, a nod to the brand's logo. The designers intentionally used an Asian aesthetic to encourage an awareness of the elegance and joy of drinking in Chinese culture.

Date of Launch
2020
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User

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