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ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
ASTALIFT D-UV SHIELD
2026

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ASTALIFT D-UV SHIELD

cosmetics

FUJIFILM Corporation

ASTALIFT D-UV SHIELD TONE-UP is a makeup base with anti-UV effects that empowers users to protect their skin in the sun with advanced light control technology and an innovative UV sensor. The packaging embodies beauty enhanced through mastery of light with its alluring aurora-like colors and the shimmering crystal-cut cap. Special resin in the center of the cap acts as a UV sensor, changing from white to purple based on the strength of UV rays. By showing users when they need to apply protection, the design enables people to enjoy time in the sun free from anxiety caused by invisible rays.

Client / Manufacturer
FUJIFILM Corporation

FUJIFILM Corporation

Tokyo, JP
Design
FUJIFILM Corporation FUJIFILM Corporation

FUJIFILM Corporation FUJIFILM Corporation

Tokyo, JPHaruka Suzuki, Chieko Kobayashi, Makoto Okada
Date of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users

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