













ASTALIFT D-UV SHIELD
cosmetics
FUJIFILM CorporationUV-protective makeup base with UV sensor for those seeking to prevent sunspots caused by sunburn and achieve a natural skin tone-up (*). The cap reacts to UV rays, changing from white to purple, allowing you to visually confirm the intensity of invisible ultraviolet rays. Users are freed from unexpected sunburn and vague anxiety about UV exposure, enabling more appropriate care. *Achieved through makeup effects.
Client / Manufacturer
Design

FUJIFILM Corporation
Tokyo, JP
FUJIFILM Corporation FUJIFILM Corporation
Tokyo, JPHaruka Suzuki, Chieko Kobayashi, Makoto OkadaDate of Launch
2025
Target Regions
Asia
Target Groups
Consumers / Users