Unlimited variations unmistakable brand image. Even in the smallest space, communication is at the forefront. The variability of the innovative new trade show system is based on modular components, whose countless combination options are used to design individual brand presentations for the AstraZeneca pharmaceutical company. Striking modules blend into tailor-made communication spaces with high recognition value. The resulting trade show booths conserve resources and have a lasting brand impact, facilitate far-reaching remote communication and offer the proper setting for personal discussions.