ASTY
Residential interior
Seoul is one of the world's most vibrant cities, comparable to New York or Tokyo. Due to the pressure on space and the trend towards smaller families, residential houses have gotten smaller. Traditionally, the small house focused on habitability and cost-effectiveness. Yet the sudden lifestyle change is expanding the demands for the high-end smalls with stylish yet practical interiors. This project creates a new spatial experience that immediately conveys a strong sense of identity. Though mass-produced it is ready to be customized for individual residents.
Date of Launch
2021
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User