External Blu-ray driveASUSTek Computer Inc.
As a product, it is an optical disc drive, but from the life perspective, ASUS SBW-06C2S-U is a delightful art piece. Leveraging the structure of the mechanical parts, we placed a squared cut that breaks the quiet cube. It adds layers, space and esthetic ratio to the object, as well as intuitive guide to lead the users to open the drive by simply putting their fingers close to the ring. The stand fits perfectly with the cut with its strong character taken from a folded sheet metal. ASUS SBW-06C2S-U rests like a mini architecture, interacts elegantly with the user. It is simple, but with depth.