ASUS VivoBook S Series
Notebook PC
The target clientele of the VivoBook series is Gen Z, hence the focus on features that allow them to express their diversity and uniqueness. Key design features include full-plastic, single-metal and premium three-metal versions, an unconventional color-blocked Enter key, and ten-color options for self-expression. To align with the habits of young consumers, the VivoBook is thin and has modern, simple lines. VivoBook reflects a lifestyle that is a part of Gen Z culture. After conducting thorough market research, Asus designed VivoBook to be more portable, more compact, and to have a simple yet sophisticated finish.
Date of Launch
2020
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User