Athé beauty skin care
Health and beauty packaging
LF Corp.Athé Beauty is a premium vegan cosmetic brand with a philosophy of making 100% authentic products. The packaging starts with simple geometric figures, the basic circle and square, which are interpreted and varied in a design that expresses luxurious modernity. Very thin, intricate metal strips add a contemporary flair to the look. The cap's soft curves are feminine and express tender sensibility and attentive beauty. The soft color scheme conveys honesty, purity, and luxury. Environmental paper communicates brand identity with an artist touch and points the way for a new direction for luxury.
Client / ManufacturerDesign
LF Corp.
Seoul, KRdfuze design
Seoul, KRLF Corp.
Seoul, KREstablished
New York, USDate of Launch
2019
Development Time
up to 12 months
Target Regions
Asia
Target Groups
Consumer / User