ATHOME Corporate Identity Renewal

Corporate Identity Renewal Project

Through this renewal, ATHOME aimed to establish its identity as a home lifestyle solutions company that solves hidden problems in everyday life. It focuses on small inconveniences and offers practical, sustainable ways to enhance the quality of life. This idea is captured in the slogan “Life Focus Design, Hidden Solution,” which informs all design and communication. The Triangle Edge motif expresses ATHOME’s mindset of finding solutions in subtle differences. Principles of whitespace and minimalism are used as a vessel for sub-brands and applied across various assets to unify philosophy and design.