Atitus Education – Autonomy to live the future

Brand identity redesign

Atitus Educação is the new face of IMED, a prestigious higher education institution in the southern region of Brazil, with a 20-year history. With plans to expand throughout Brazil and implement a new education model focused on collaboration between students, the market and society, IMED understood that its brand did not follow the extent of their ambition. So, our task was to do a complete redesign, aligning the brand’s strategy with a new name and identity. The outcome is Atitus Educação, a new brand that reflects the dynamic nature of the institution with drive to innovate and grow.

Client / Manufacturer

Atitus Educação

São Paulo, BR

Design

Interbrand

São Paulo, BRGil B., Diogo A., Taís A., Juliana M., Rebecca G., Ingrid T., Laura M., Isabel M., Mariana P., Olivia G., Tainara G.