Atrio Private Collection
Bathroom faucets
New technologies and a mindset shift toward design experiences are reframing the expectations for individualization and personalization in bathroom fittings. Atrio Private Collection is Grohe’s answer to letting consumers add a personalized touch to the creation of their bath environments with a wide range of design aesthetics, from minimal to classic. The consumer creates a personalized design by selecting exclusive levers, material inserts and colors. By doing so, each individual can create their own private ATRIO design.
Date of Launch
2019
Development Time
up to 12 months
Target Regions
Africa, Asia, Australia / Oceania, Europe, North America, South America
Target Groups
Consumer / User