ATTRACTION SIGNAGE AT JEWEL CHANGI AIRPORT

Signage

At 14,000 square metres, Canopy Park has unique world-class attractions that serve thousands of visitors daily. The challenge was to create signage that serves both functional and aesthetic aims. Our design is THE GEMS IN THE JEWEL BOX. A series of precious gems found in Jewel Changi Airport like a Jewel box. Gems are formed by bonding precious metals, a permanent blend that intensifies the properties of the original elements, as well as emanating a unique spectrum of subtle energies of its own. We are drawn to shiny things because our brains associate them with water. Hence the innate attraction to sparkly things makes an ideal inspiration for signage.

Client / Manufacturer

JEWEL CHANGI AIRPORT DEVT PTE. LTD.

Singapore, SG

Design

Pico Art International Pte Ltd

Singapore, SG

Kong Studio

singapore, SG