Audi A4
Passenger car
The new Audi A4: striking but balanced design in technoid and sporty shape. At the front, horizontal lines and the wrap-around hood emphasize the car’s width; a broader and lower Singleframe grille dominates with a prominently contoured lattice structure. LED headlights ensure unmistakable light graphics with their serrated lower edges. The dynamic line flows gently upward above the door sills. Starting at the corner of the headlight, the shoulder line then curves to and wraps around the rear, creating a clean and geometrically looking surface. The interior architecture focuses on horizontal lines, offering a feeling of genuine spaciousness.
iF Gold Statement
With the new A4, Audi design has placed the focus on precision, reducing over-emotional surfaces. Audis well-known slogan Vorsprung durch Technik (Truth in Engineering) comes to life in this vehicle, with its clear intent of minimizing the exterior panel fittings for an even sleeker appearance. Furthermore, the impressive interior, with its open, inviting, transparent forms, is based on clear guidelines and is imbued with functional ambience: a perfect match.
Date of Launch
2015
Development Time
"Ca. 5 Jahre"
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government