Audi A6

Dealer meeting, Côte d`Azur

The 2011 AUDI dealer meeting focused on the dynamic and emotional experience of the new Audi A6. „Engineered with a lighter touch“. The creative concept was based on transmitting the claim into an overall experience. The locations choice reflected the target group’s easy-going attitude towards life. Five selected locations on the Côte d’Azur transformed into the perfect stage for an exciting driving experience, lifestyle and show program. Architecture and design converted each site into an AUDI brand space. During the brand show, AUDI’s progressive image was emphasized by innovative interaction between vehicles and media.

Client / Manufacturer

AUDI AG

Ingolstadt, DE

Design

Hagen Invent

Düsseldorf, DE

oettle ferber associates

Grasbrunn, DE

KUNZBERG

Frankfurt a. M., DE