AUDI AG / CES 2011
Exhibition standAUDI AG
In 2011 AUDI AG exhibited for the first time at the worlds largest electronics tradeshow, the CES in Las Vegas, USA. Mobile future was presented with fascinating show cars and lavish exhibits. The trade show booth, called Open for the future, is based on the idea that future cannot be built, but the feeling of the future can be communicated: openness to new ideas and technology, consistently thinking in novel terms and thinking ahead. In a show environment characterized by media sensory overload, the space embodied rest and concentration. With the feeling of opening a treasure box, each visitor was treated to a look into the mobile future.