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AUDI AG, Paris 2010
AUDI AG, Paris 2010
AUDI AG, Paris 2010
AUDI AG, Paris 2010
2011

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AUDI AG, Paris 2010

Exhibition stand, Motor Show Paris 2010

AUDI AG

Dynamic, progressive, accelerating. The brand space as a narrator. The “art of progress” brand value as dynamics in space. The endless flowing space dissolves the classic disciplines floor / wall / ceiling. It accommodates a product variety and the growing importance of issue communication. A softly rising curve leads visitors like on a boulevard through changing perspectives and topics with interactive display units and the multimedia brand horizon. Free forms with doubly-curved surfaces as well as aluminum as the “brand material” translate the technological edge into a spatial brand experience of hitherto unreached diversity.

Client / Manufacturer
AUDI AG

AUDI AG

Ingolstadt, DE
Design
Schmidhuber Brand Experience GmbH

Schmidhuber Brand Experience GmbH

München, DE
Mutabor Design GmbH

Mutabor Design GmbH

Hamburg, DE

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