AUDI AG, Paris 2010

Exhibition stand, Motor Show Paris 2010

Dynamic, progressive, accelerating. The brand space as a narrator. The “art of progress” brand value as dynamics in space. The endless flowing space dissolves the classic disciplines floor / wall / ceiling. It accommodates a product variety and the growing importance of issue communication. A softly rising curve leads visitors like on a boulevard through changing perspectives and topics with interactive display units and the multimedia brand horizon. Free forms with doubly-curved surfaces as well as aluminum as the “brand material” translate the technological edge into a spatial brand experience of hitherto unreached diversity.

Client / Manufacturer

AUDI AG

Ingolstadt, DE

Design

Schmidhuber Brand Experience GmbH

München, DE

Mutabor Design GmbH

Hamburg, DE