Audi, Auto Shanghai 2013
Trade-fair appearance
Audi gears towards the Chinese public: the expressive, forceful brand architecture is dominated by large thin geometrical surfaces colored white, silver, and red, forming two all-encompassing comets. It corresponds exactly to the principle of Audi’s vehicle design: lines do not follow the taste but the methodology of a clear design idea. Sharpened forms, concise outlines and ultra-flat edges form an elegant silhouette and reflect the dynamics of the Audi design language in every detail. “Vorsprung durch Technik” is transferred into the third dimension and becomes a spatial experience.
