Audi House of Progress IAA Mobility 2021

Brand pavilion

The House of Progress is Audi's brand pavilion in Munich's city center. During the IAA Mobility 2021, it was the space where thousands of visitors got in touch with Audi’s approach to future mobility. Inside the pavilion, visitors experienced the Walk of Progress: 4 walkable frames, representing the core subjects of digitalization, sustainability, design, and performance. Following the concept “From Future to Now” the experience started with the futuristic concept car, continued to the newest models, and finished with a test drive. Reduced architecture, large openings in the façade, and incoming natural light created the space for Audi’s progressive story

Client / Manufacturer

Audi AG

Ingolstadt, DE

Design

Avantgarde Gesellschaft für Kommunikation mbH

München, DE