Audi Lounge by BLUE NOTE6
Brand promotion
Audi Lounge by BLUE NOTE, designed by Audi Korea and the Jazz label Blue Note, is a new type of cultural content that combines the jazz and club scenes. It is a part of Audi's lifestyle marketing that shares innovative and dynamic brand values through a variety of cultural performances. The event, which celebrated its 6th anniversary this year as a target for domestic customers, has gradually been stabilized with modern images and programs. In order to overcome this, we have set up the concept of Reinvented Retro with the idea of introducing a totally different space through a new reinterpretation.
Date of Launch
2017
Development Time
up to 12 months
Target Regions
Specific country/region: South Korea / All over the country
Target Groups
Consumer / User