Audi Music Box
Promotional product
What does Audi sound like? What does "Vorsprung durch Technik" sound and feel like? Germany's premier car brand, Audi, have reconsidered both of these questions. Together with dadamachines, they developed an entirely new instrument: a sound device that creates completely new sounds from vehicle parts and musical instruments, and combines them to create unique composed tracks. After all, the whole is more than just the sum of its parts.
Date of Launch
2016
Development Time
up to 12 months
Target Regions
Specific country/region: Germany
Target Groups
Consumer / User, Trade / Industry, Other target groups: Employees