Audi Qube3

Crossover Event

AUDI introduced its new Audi Q3 with a completely mirrored 14 m tall cube (“Qube3”) in the heart of Barcelona. The streets, buildings and passersby were reflected in its facades, allowing it to merge with the rest of its surroundings. The media displayed through the semi-transparent mirror walls in the interior creates a unique spatial experience. A themed installation of interactive exhibitions brings the individual characteristics of the Audi Q3 to life. The covered walk around the interior of the cube provides a spectacular perspective of the cube-in-cube construction.

Client / Manufacturer

AUDI AG

Ingolstadt, DE

Design

KMS Team GmbH

München, DE

Schmidhuber + Partner

München, DE