Audi R8
Passenger car
The motorsport DNA of the new Audi R8 is highly visible: an occupant cell that is placed far forward, a strong emphasis of the wheel arches and a long back form the characteristically taut design. Horizontal lines and a very sculptural Singleframe grille in honeycomb look - executed in a matt finish - build broad and low. The most eye-catching element of the interior is the “monoposto” - the large curved arch encircles the area in front of the driver and conveys an atmosphere of a race cockpit. The entire operating concept focuses on the driver alone, who can operate all key functions perfectly. The entire instrument panel has a lean and lightweight look.
Date of Launch
2015
Development Time
"Ca. 5 Jahre"
Target Regions
Asia, Australia/Oceania, Europe, North America, South America
Target Groups
Consumer / User, Trade / Industry, Public Sector / Government