Audi Ring
Brand Pavilion IAA 2011, Frankfurt / Main
The separate, freestanding Audi Ring. At the heart of the 100 m long, 70 m wide, and 12 m high trade show pavilion is an integrated driving track on two levels. Everything is geared towards involving the visitor: on a 400 m long test track, visitors experience current and future vehicles in a live ride-along. Movement and progression are discernible from every point of the building. The architecture is characterized by flowing forms, curved lines, and surprising transitions, incorporating façade contours, entrances and passages into an overall concept.
